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This week on Detail Therapy with Amy Landino, Marques Brownlee joined the show.
(0:57) What to expect from today’s interview
(2:47) Podcast iTunes review shoutout
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MARQUES BROWNLEE INTERVIEW
Marques Brownlee is known on YouTube as MKBHD and has one of the top technology review channels in the world. He has over 7 million subscribers and 1.1 billion views and has been featured on The Joe Rogan Podcast and Hot Ones. Not surprisingly, Marques is the recipient of the 2018 Creator of the Decade Shorty Award.
(4:49) Why do you create?
Create what you want to watch.
(6:05) When did you start YouTube? 10 Year Anniversary!
(6:25) How did you start on YouTube?
Made videos to help consumers make better purchasing decisions.
(7:40) The modern-day child star. Growing up on YouTube. Marques’ First Video
(8:31) Have you ever felt that you wanted to go through a pivot on your channel?
Talking about tech that’s not phones | TVs, Computers, Headphones, Cars
(10:04) Tesla excitement | Top 5 Tesla Model S Features video
(11:12) Tesla Project Love Day Contest | Elon Musk
(13:14) 100 videos posted this year!
(14:05) Do you think posting a video every 3 days is what keeps you excited and interested?
Office Dog | Team of 4 | Three day production schedule
(15:28) What do you think makes a quality video for you?
Organization, writing & production
(17:25) Do you have certain channels that you have notifications turned on?
(17:58) CES Flashback
Change in mentality comes with a shift in position
(19:51) The changing landscape for tech unveilings.
Flying with United Airlines | The OG Continental
(20:31) Always having something to talk about | Content Creation
The pressure is on the tech industry to make new products
Traditional media for tech is reviews and opinions of influencers
(22:22) How do you think collaboration on YouTube has changed over the last few years?
Win-Win-Win | You, Collaborator, Audience
(23:57) Will Smith Collaboration!? | YouTube Rewind 2018
Marques’ Response | Dear YouTube Video, Known Bugs Notices on Creator Beta
(26:52) Balancing Creators and Advertisers | Seeing and hearing both sides
(28:24) How have you navigated growing your business in the last few years?
(30:14) How did you make the decision on who to work with? | Talent
What would Amy hand off first? Camera work or editing?
(33:00) The Biggest Challenge | Making things that are hard to replicate.
The camera robot | Walking the tightrope of production balance
(34:21) Marques as a creator | Final Cut Pro
Smartphone Awards Video
(34:53) Checking an iMac | The number one rule for checked bags
8k video footage & rendering times
(36:15) Everybody makes video mistakes | Publishing a video with an error!
Adobe vs. Final Cut | #WorthIt | Pelican Case
(37:54) Who is holding the camera?
(38:38) What is your day like? | Morning Routine
Depends on the days (writing days, production days, post-production days)
9-5 hours, generally speaking
Video upload process
(40:54) What makes for an ideal crispy thumbnail?
Has to look good as a tiny image and as a social image. The simpler the better.
The McLaren Video thumbnail | A-B Testing Thumbnails
(46:08) *Question from Vincenzo* What tips do you have for new YouTubers who want to start doing tech reviews in a space that is so saturated?
Enjoy what you’re doing. Give your own voice and perspective.
Just start but find your own way to do it!
(49:07) PewDiePie Video
(50:22) MKBHD- Is the K a secret?
(49:07) What does it mean to you, to go after the life that you want?
The enjoyment of the journey, but not the result.
Follow MKBHD on social media:
Find a way to do something better than the way it is now. Don’t blame saturation. Try. Do something the way you and people like you would like it.
Be honest about what you enjoy. Don’t copy others. Do you and be you. Even if it fails, you’ll be sticking it out because you love it.
Amy and Marques say Final Cut Pro is the way to go! Aftermarq says the Adobe suite. Mac users, start with iMovie. PCs use what comes standard on the computer.
Collaborate strategically. It should be a win-win-win! Great for you, the person you’re collaborating with and your audience.
Understand that the design of a photo (your thumbnail) can make or break a video.
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