Austin Evans – The Only YouTube Metrics That Matter

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This week on Detail Therapy, Amy Sits Down with Austin Evans

(0:30) What to expect from today’s episode

(1:01) Welcome to Season 3 | AmyTV

(2:01) Update time
Amy & Austin are YouTubers that go waaaay back
Amy’s second book | Good Morning, Good Life
#SHINESQUAD

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INTERVIEW WITH AUSTIN EVANS

Amy sits down with tech YouTub sensation Austin Evans in his studio at Overclock Media in Los Angeles. Breaking down the changes of the biggest video platform in the world, Austin shares his ideas on what it really takes to create great YouTube videos (and not get creator burnout while he’s at it!)

(5:34) Why do you do what you do?
It’s what I enjoy.”

(6:10) Staying power and persistence
How you ever considered having a “real job?”

(9:38) Austin’s Commercial Shoot Experience
The difference between filming commercials and YouTube videos.

(11:40) Knowing what you’re getting yourself into versus what you expect.
The intersecting of businesses, brands, and video.
Business ownership and building a team. Know your strengths.

(14:52) Building a channel that holds you accountable and removing a significant amount of ego.

(16:50) Austin’s team

(18:30) What are the first things you discovered about yourself when building a team?

(20:41) How do you handle mistakes now?

(21:53) How do you manage the work with a team?
Monday Meetings

(22:54) Who is the analytics master?
When do you know if something needs tweaking (thumbnail, title, etc)?
50% of the video it title and thumbnail, 50% of the video is content.
YouTube dashboard tips within the first 24 hours
Click-Through and Retention

(27:44) Click through data
As a YouTuber the amount of time spent in your data is important to influence your changes.
Re-filming videos or portions to meet the threshold of acceptability.

(32:38) Video screenings, viewing parties for new videos

(34:38) How do you handle or prevent burnout?

(37:04) YouTube changes over the past 10 years & the motivation of success

(39:08) Always be ready for the next thing.

(39:30) How do you determine subscriber growth?

#SHINESQUAD Sponsor!

(41:40) Subscribers don’t matter.

(44:55) Impression data changes everything.
Building relationships
Likes and dislikes matter less than number of engagements.

The Details
(49:39) Morning Routine
Gym (6am) vs. Non-gym days (7am)
Daily Spreadsheet Time

(50:57) How did your routine change now that you’re a newlywed?

(51:49) What kind of podcasts are you listening to?
Politics podcasts
Educational: Extremities
Cybersecurity
Upgrade, Cortex, Ungeniused

(53:17) How do you keep yourself organized throughout the day?
Google calendar, reminders app in Apple

(54:37) Do you struggle with work-life balance?

(58:19) What does it mean to you to go after the life you want?

Follow Austin on Social Media

(59:33) Detail Recap

  • Pay close attention to audience retention and click through rates, creators!

  • Working with a team? Go in with the knowledge that failure is never truly a bad thing but it provides great lessons.

  • Don’t blame the platforms! Create things for you AND your audience.

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