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This week on Detail Therapy with Amy Landino, “How to Stand Out With Video | Amy's One Squared Keynote Speech”
(0:28) Teaser & what to expect from today’s chat
(0:54) Welcome | AmyTV
(1:33) Lucy (the dog) shoutout & vacation updates.
(3:20) Four Sigmatic
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AMY’S ONE SQUARED KEYNOTE SPEECH
Amy shares her One Squared Keynote “The Ultimate Digital Handshake” about leveraging video to promote your brand. Video can be found here. (5:48)
(7:26) Amy’s introduction to video.
Bridesmaid story, Being the BEST bridesmaid.
(11:41) Making content for one that can affect the many.
(12:40) Handshakes in business | The power of a handshake and first impressions.
(14:17) Avoiding video is the avoided handshake of 2019 and beyond.
(17:09) Dead Fish Handshake = Emotionless video
(17:59) Lobster Claw/The Queen = Lack of context & super scripted video
(19:00) Sweaty Palms = Camera anxiety, fear of judgement video
(19:46) The Confident Handshake = Authenticity in video
(20:35) Relevance: How does this apply to your video
(21:43) Choosing your channel
How does it feel to be your audience?
Titles & Thumbnail images matter on YouTube
How do you stay consistent?
What is the lifespan of what and where you’re posting?
”Hub, Hero, Help” Lowe’s YouTube Channel
(33:41) Follow the formula
Making useful videos regardless of evolution
(email firstname.lastname@example.org for the Authority Video Formula)
(45:50) Know your competition | timestamp awareness
(47:08) Your perfect viewer | Talk to the camera as if it were a person.
You CAN affect more than the one by talking TO the one. Katie’s video example
(51:22) What are your thoughts?
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